Are you interested in creating a direct mail campaign or using printed materials to promote a new service, event, or sale? You need flyers. The simple flyer is a good way of getting a small amount of important information into the hands of your audience. Flyers are cost-effective, too, depending on the size of the flyer, the materials, and the printing method.
Flyers are intended to provide information to people. And they can also drive people to take a certain action, such as attending an event, buying an item, visiting a website, or going to a store. Therefore the well-designed flyer should provide enough information to tell the person what they need to know, and enough information to give them what they need to take action. Here are just a few of the most critical design elements you need to include in your flyer to help people take action:
- Short Headline
You should aim to grab attention with your headline; it is arguably the most important aspect of a flyer. It should immediately let people know what the flyer is all about. It should promote interest. And it should be short. A long-winded headline will not stick in people’s minds and it will cause attention to wander. You have very little time to attract attention with a flyer. Use less than six words and you should be onto a winner. It can be a good idea to try a few different short headlines out on people before you design your final flyer. This will allow you to receive feedback and you can then decide which headline is most effective.
- Concise Information
Next, the golden rule in flyer printing – don’t try to say too much. A flyer is for important information, straight to the point. Leave long descriptions and extensive information for brochure printing or the website. Think about what information people need to act – a phone number, email address, website, or physical address is vital. You also need the date and time of an event, and the detail of what people can expect when they attend or when they buy a product – but keep it short. You should aim to leave people wanting to find out more, and to do this they can approach you or get in touch.
- High Quality Images
Along with a punchy headline and concise amount of text, you need good quality images. A good flyer needs good images. No images and the flyer looks rather plain, but use poor quality images and this distracts from the quality of the flyer and therefore the quality of what you are advertising.
Image: Image courtesy of Stuart Miles/ FreeDigitalPhotos.net