Planning and strategising throughout are key to launching and maintaining an effective marketing campaign. So, if you put time and effort into designing an effective ad, don’t ruin your ROI by placing them in the wrong spots.
The best marketing strategies aren’t just about design, they also rely on placement. Check out this guide on banner placement and choose the ideal locations for your ads today.
Ads at exhibitions
The UK events industry is worth £42.3 billion and 1.3 million business events are held annually, according to Eventbrite. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! Clearly, a lot of people who you may be wanting to impress are at these events.
We advise you consider print marketing at these events, too. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Ads at public place
Do you truly think that a potential customer will spend a long time trying to find your shop if you’re off0the-beaten track? Apparently, Brits simply don’t have the spare time to waste. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
If your store is difficult to find, don’t panic — use your outdoor banner campaign to your advantage as a location tool. Using a public place to advertise not only helps people find you, but also promotes you to the general public. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner featuring bold fonts and bright colours to make sure your ad can endure the weather and attract attention for maximum return on your spend.
Ads at reception
Be creative with where you place your roll-up banners: they don’t always have to be outside or at a public event. A sleek but noticeable banner will help promote your brand when someone steps inside your store, too. Apparently, the section immediately inside a shop building is called the ‘decompression’ zone, according to an article by the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer.
Is your ad instantly impressive? It needs to be. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers step into your building. Make sure you shout about your achievements and include all the best information about why the reader should choose your brand.
Ads at store windows
What better way to draw someone into your store than by creating a vibrant and enticing window display ad? Apparently, 80% of consumers describe themselves as ‘promotion sensitive’. So, highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
What’s more, according to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Use a platform to raise your banner for better viewing opportunities. Don’t let money walk away by not maximising the potential of your window space.
Ads at awards shows
Networking and making crucial contacts are two huge opportunities present at awards shows, but have you considered self-promotion from a marketing perspective? There are countless ceremonies for every industry taking place across the UK throughout the year. So, how can you highlight your brand when you’re surrounded by competitors?
A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. Use your ads behind you as a background to an interview and make sure you ask that as many photos as possible are taken in front of them too — these are effective if you use them on your social media accounts.
We’d recommend that you verify with the awards show organiser that you can actually use promotional material first, though. If you can, great! A creative, attention-grabbing pull-up banner printed with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Formulate a banner placement strategy today and get promoting your brand effectively.