3 Tips for Marketing Your Business to College Students

College students make up a huge demographic all on their own. And because you don’t have to be within the typical ages of 18 to mid 20s to be enrolled in collegiate education, your audience could include even more people than you even realize. However, one problem with this market is that their spending power is often very small, necessitating businesses to really know what they’re doing in order to get this group to buy from them. So whether you own a Great Clips franchise or a small local coffee shop, here are three tips for marketing your business to college students.


Use the Right Content

Most college students spend the majority of their days in classes or completing homework for said classes. With all the assignments, labs and readings taking up their time, the chances of them reading a long blog your business wrote is pretty slim. Knowing this, it’s important that you use the right type of content to connect with this type of audience. According to Steven Olenski, a contributor to Forbes.com, videos are going to be the best form of content to create when targeting college-aged consumers. Try to keep your videos light-hearted and relatively short to get maximum impact.

Grab Their Attention With Social Media

Social media is a great platform to use when marketing to college students. It seems safe to say that when most college students aren’t working on their studies, they’re spending their time online on various social media sites. But because they’re exposed to this amount of social media content, it can be difficult to grab their attention. One way to do this, according to Nicole Fallon, a contributor to Business News Daily, is to always share images with your social posts. These images will be seen and make an impression quicker than any text you write, so make sure you include quality images with every post you share on social media when targeting college students.

Help Them Make A Difference

Even at a time where it makes sense to be a little selfish—as many college students don’t have families or responsibilities to others yet—a surprising amount of college students are looking for ways to get involved in the world around them and give back. Robert Morello, a contributor to Chron Small Business, shares that if you can create a marketing campaign for your company that will highlight how you share in social responsibility and can help your clients or customers do so as well, you could be well on your way to creating a very valuable reputation for your company in the eyes of this demographic.

If you’ve been looking for ways to better connect your business with college students, try using some of the tips mentioned above in your next marketing campaign.