3 Ways to Improve Email Communication With Clients and Customers

Email is one of the fastest and easiest ways to communicate with people both inside and outside your company. However, with the ubiquity of email, it’s often easy to overlook its importance and the attention that should be given to this type of communication in a business setting. To help you avoid any mishaps as a result of improper email etiquette in the workplace, here are three ways you can improve your personal email communication with clients, coworkers and customers.


Boost Your Professionalism

While the emails you send to family and friends can be informal, your business communications should always have an air of professionalism. Because it’s often hard for people to consciously switch back and forth between a formal voice and an informal voice, writing professional emails may take some practice on your part. To help with this, Brittney Helmrich, a staff writer for Business News Daily, shares that some things you can do to boost the professionalism of your emails are including a professional email signature, proofreading and editing, and adding just enough personality to not come off cold.

Make the Subject Line Count

In business email communication, the subject line is arguably the most important part of your email, especially for external communications. Because people get so much email each day, it’s often only the emails with interesting and engaging subject lines that will actually get read rather than being sent instantly to the trash.

To get the attention you need, Jennifer Lonoff Schiff, a contributor to CIO.com, advises emailers to include action words in the subject line of their emails if they want the recipient to better notice the email and take some kind of action. These action words could include URGENT, ACT or HELP. Seeing these words, especially if they’re in all caps, will immediately draw the recipient’s attention and facilitate a greater chance of them opening and reading your email thoroughly.

Personalize When Possible

When sending emails internally, it’s easy to customize and personalize the content because you likely know the recipient on a personal level. But when sending emails to customers or clients, personalizing emails can be a little trickier but no less important. Peter Davidson, a contributor to Tech.co, writes that personalization for emailing customers can be as simple as sending a special promotional opportunity, a birthday discount, or a loyalty reward based on their previous purchases. Even these small measures can help a great deal with regards to email communication with your customers.

It doesn’t take much to have great email communications with your client, coworkers or customers. Use the tips mentioned above to improve your emails and see your internal and external relationships flourish.