When it comes to pleasing customers and successfully marketing your business, it’s often the smallest things that add up to make a real difference, and there’s no better example of that than the use of custom printed tissue paper.
Here are just four reasons why your business should be making use of it.
- Luxury Touch
Adding a few layers of printed tissue paper to your product packaging might not seem like a big deal, but it’s a step that can give your products a touch of luxury they might not otherwise have possessed. Your customers will be impressed with the attention to detail that your business demonstrates, and they will connect your business with that sense of luxury.
- Branding Opportunity
If there’s one rule that holds true across all retail businesses, it’s that you should seldom pass up the opportunity to brand something. Printed tissue paper can be created with your own logo and colours. When a gift is opened or the tissue paper kept for other uses, people will be reminded of your business.
- More Memorable
Tissue paper is often used to cover a product that is meant as a gift, and that provides an ideal way to engage with both your customers and your potential customers. It’s nicer to be able to place printed tissue paper over something to make the gift more exciting, so both the giver and the receiver will enjoy having it. When you take full advantage of the branding opportunity, you’ll be able to subtly connect your business with that sense of excitement.
- Cost Effective
Ultimately, there are plenty of ways to brand your packaging and engage with your customer base, but very few are as cost-effective as using printed tissue paper. You can order reams of branded tissue paper without having to part with much money, so this is a great option if your business is on a tight budget. If, for example, the costs associated with branded boxes are too high, you can instead opt for generic boxes and use them in conjunction with branded tissue paper.