5 Mobile Marketing Mistakes to Avoid

If you run a business that is online, then you should be aware that many of your customers are probably utilising your services using their mobile phones. Mobile phones have come a long way over the years and companies are making use of this technology for their marketing services using things like Business SMS texting. Unfortunately, a lot of companies make mistakes when it comes to mobile marketing.

Ignore Mobile-Optimised Ads

For those businesses that are online, AdWords is a great piece of technology that lets you optimise your site and copy to ensure the best results. Unfortunately, a lot of business owners or marketing teams ignore the fact that you can optimise your site for mobile and desktop and that you should definitely do this. When it comes to Google, they actually state that websites that have been optimised for mobile will be placed further up on the results so make sure not to make this mistake.

Not Making Use of Bulk Texting Services

Many businesses ignore how useful bulk SMS services can actually be and this is a mistake that you can avoid. For example, Sakari’s bulk texting service is one of many services that can help you contact your customers whenever you want. When you use a business texting service like Sakari, you can contact thousands of your customers at once and offer them deals or add some calls to action to get them on your site. Bulk SMS texting is a very important marketing tool right now.

Placing More Attention on Other Aspects

Mobile marketing is important right now and you need to make sure that you don’t ignore this type of marketing to focus on your other channels. You should make sure to integrate your mobile marketing into your overall marketing strategy and don’t treat them as separate things. When you have integrated these things, you will understand the importance of your mobile marketing strategy and you’ll be able to figure out how to do it more efficiently.

Not Having A Mobile Site

It is safe to say that a lot of companies have got past this mistake and are well on their way to having a mobile site that works for all sorts of mobile phones. Unfortunately, there are still businesses out there that actually send their customers to their desktop site from their mobile. Desktop sites will not show up properly on mobile devices and people will get instantly put off by how hard they are to navigate. Make sure that you have a mobile site set up for any mobile traffic that you are going to get.

Ignoring Mobile Analytics

The final mistake that we would like to mention is the fact that businesses often rely on their desktop analytics and ignore the mobile results. If you want to see how well your mobile site is doing, you need to check your mobile results. Your customers are likely to interact with your mobile site in a different way, so this is very important if you want to make improvements.