Cheap Ways to Market your Auto Mechanic Business

As a mechanic running your own business, marketing is probably one of the last things on your mind. With vehicles to service, repair and MOT it can seem like the least of your worries, until the vehicles coming in become fewer and fewer. That’s why marketing is important, and you need to make sure that you’re committing time and resource to the kind of activity that encourages customers through your door.

Take a look at some of our tips.

Increase Word of Mouth

One of the easiest, and cheapest, ways to increase sales is to market to the people that have already done business with you. Not only will you get more repeat business, but you will also increase customer referrals.

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There are a number of ways that you can do this. For instance, you could run a referral offer where both customers get something for free if the first customer refers a second customer to your business. Get creative with it – it could be anything from a free service to a free burger from the place next door while they wait. Something that makes you stand out from the crowd and places your business firmly in the customers’ mind will mean continued word-of-mouth referrals.

Another way is to make sure that you have reviews on your website. After every transaction, send an email and ask for a review. This way, customers who aren’t really sure whether to go with you will see recommendations from previous customers and it will help convince them.

Promote Pride in Employees

Happy Car Mechanic Holding WrenchThis is true of every business everywhere. If your employees are happy, and proud of the business that they work for, they will promote it at every opportunity. So, if you make sure that every member of your staff feels important, they will promote your shop naturally.

 

For instance, if you give your staff business cards, and incentivise staff to refer first time customers.

Give the Best Service

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It’s not all about getting the customer in, it’s about treating them right when they’re there. The way that your garage looks is really important too. It should be clean, tidy and inviting and have well maintained, up to date tools, parts and machines.

Your mechanics should be good with people as well as cars to provide a pleasant experience for the customer, and make sure that they’ll want to return to your friendly staff.