Website design trends, like trends in all other industries, come and go. That’s why staying on top of the latest trends can be difficult and daunting. But it’s important to be aware of what the latest design trends are dictating, especially if you run a business and you want your website to always look its best and function optimally for all users on all devices.
What are the design trends that you should consider incorporating into your business website this year? You can read more below so that you can design your business website with the right trends in mind.
Even though photos have been used on websites for many, many years, the new trend is to use even more high quality images to attract and retain the attention of your website visitors. There should, of course, still be text on your website in order to provide your visitors with the information that they need about your business, but the focus should be on large, beautiful images that speak louder than words. So use your text for SEO, but use your pictures to tell the story of your business and provide the overall vibe of your organisation.
Add Video Headers
In addition to more photos, business websites should also be incorporating more high quality videos into their design scheme this year. Video headers, in particular, are quite popular, as motion is a really great way to keep your visitors engaged while on your site. Just make sure that any videos that you do choose to add will also tell your story, just like your photos do, and that the videos actually add interest rather than create a distraction.
Minimalist Designs with Negative Space
Minimalist designs for websites have been popular over the last few years, but this year, you can really make use of any negative space on your webpages. This is basically all of the space that surrounds objects on your site, such as an image. If you have a lot of negative space around an image, it will be even more likely that a visitor’s eyes will be drawn to that particular image on the page. Therefore, you can really harness the power of negative space to highlight your services and/or products.
Things You Should Get Rid Of
In addition to all of the things that you should add to your business site, there are also certain things that you should remove, even though they used to be quite popular. For example, you should get rid of your intro page that loads before your homepage, music, or videos that load automatically. Also make it a point to remove annoying pop-ups and floating elements that follow users as they scroll down a page.
These are just a few of the many website design trends that business owners should be incorporating into their sites this year. If your site is in need of a revamp, applying these trends could be the perfect way to revolutionise your entire website and make it more effective.