Does Advertising Really Work?

Many businesses wonder how much and if they should invest in advertising for their business. No need to apply now to get the right answer, just continue reading this article to see if advertising really works! Is having a brick and mortar business not enough? To be honest in this day and age with all the competition, it is not enough. You have to think about all the businesses you are competing with and you really have to target the right audience. When targeting your audience how do you do that? You target with your advertising. Depending on where you advertise… billboards, the radio, in the local newspaper, on the Internet doing social media. There are so many places you need to advertise and advertising in more than one place is the key! So to answer the question: YES you need to advertise.

The Best Way To Advertise:

Honestly, you might question what I am about to tell you, but advertising a new and old business through Facebook ads is beneficial. Like very beneficial. Do you know of a better way to reach out to thousands and thousands of people in a certain area and a certain age group in a span of 24hrs? Yes, my point exactly. So get out there and get on that. You can spend $1.00 to $100,000. It’s up to you how many people you want to reach and how long you want your ad to run for. Make sure you zero in on the fine print- and the fine print being the interests related to your ad. So for example: if your business is pallets and wood, make sure you are putting pallets and wood and lumber as an active hashtag and a tagged interest.

What Is With HashTags?

When you are posting photos or writings on any social media platform, it’s important to hashtag relevant tags related to your picture and business. This way people who follow that hashtag will see your photos and you will have more interested people than random people looking at your profiles. When you post interesting pictures and content, you will notice that your following will get bigger and bigger. This is beneficial to your business so more and more people will see new products that you release or whatever services you are promoting. Another pointer with hashtags is you want to tag active hashtags that have no more than 200,000 pictures attached with that single hashtag. This way more people can see your photo for longer because a new photo is not being added with the same hashtag every couple seconds. When someone adds a new photo for example with the hashtag #travel, there are so many photos hashtagged with that one hashtag that your photo that you added one minute ago is now down at the very bottom and there has been already 500 people in the last minute that added a photo using the same hashtag. I know it sounds confusing, but once you get the hang of it and how important advertising on social media really is you will be set to go. Just keep up with the latest and greatest in advertising and your business is set.