Businesses need good photos. There are many different types of photos you may want for your business. You might want some for your website, for your sales channels, and even for your social media sites.
You need to make sure that the photos you take are well done. You want them clear and well lit. You also want to make sure that you have great backgrounds set up for everything, whether it’s employees by your machinery or a specific product strategically placed in a white box. Here are some of the places where you will be using these photos.
For Social Media
Photos are important for social media marketing, more important for some sites than others. Your Facebook photo albums are going to be well visited by customers and potential customers alike. Cover photos and profile photos are also important on this social media site, while they are less important on others.
If you don’t have a Pinterest account or an Instagram account, your business is missing out on a couple places where photos can really draw the attention of new clients and customers. Pinterest will use the photos you are posting on your website and blog when you link to pages, while Instagram allows you to use your phone to take photos anytime, anywhere.
To Show Off Your Products
People want to get a good look at the items they are considering purchasing, and if they can’t come to you to see them in hand, you need to take some good photos of them to post online. You want photos that allow people to see the details of your products.
If you have items that need to be broken down and put together, take photos of the process (videos can be useful as well).
To Get Behind The Scenes
Your business photos can also catch the behind the scenes of your business. People like to know how the things they buy are made and who is making them. These photos will introduce people to your business and photos do speak a thousand words.
Even if you’re the only employee for your company you need a good photo of yourself. People like having a face to place with a business, it makes it feel more personal.
To Create Your Website
You need quality photos to design a good website. You need to have photos of the products that you sell or people aren’t going to buy what you’re selling. You want photos of your brick and mortar shop if you have one.
You also want photos with your blog posts. People like visual aids and good quality photos will give them that. Just make sure the files are condensed so that your quality photos aren’t making your site load too slow.