How to ensure you’re creating the right content for your audience

Content is king, especially when it comes to marketing, traffic, and SEO (search engine optimisation). If your efforts are thorough, the right content can convert would-be buyers into lifelong customers. Content is incredibly important, so don’t waste your efforts creating something that isn’t actually going to achieve what you want it to achieve.

Determining the content that’s going to suit your audience isn’t rocket science. Once you know where to look and what to consider, it’ll become apparent that your audience is telling you what they’re looking for. You can then base your content strategy on their wants and needs, guaranteeing results.

Here are our top tips on how to ensure you’re creating the right content for your audience:

Research, and beat, your competitors

Spend some time researching popular content and blogs in similar areas to your own. See what’s working well for their audience; which content are their followers liking, sharing, and commenting on? You can learn valuable lessons from these posts. Be careful not to write the exact same content; focus on offering a fresh perspective on the same ideas or bettering the content of your competitors. Audiences respond best to innovation – providing something new and exciting may even help you to poach audience members from your competitors.

Utilise keyword research

Search engines like Google already do a lot of this research for you; all you need to do is listen to their suggestions. You can use either generic or specific keywords that are relevant to your niche and see what’s trending – be prepared for this to be different from what you imagined. You can then use keyword software to develop your ideas even further, as they offer you the chance to see what people are searching for and create content to satisfy this. Digital marketing services can also work wonders with you to build your online presence.

Anticipate audience needs

Make sure that you’re keeping up to date with the new products and services that are set to be released in your area. You may well be the one releasing it, but it’s still important to provide the content about it that people will be looking for. Reviews, demos, blogs, tutorials, and explanations are being sought more and more by audiences before they make the decision to purchase. If you know what’s in the pipeline, you can swoop in and educate them on a particular topic, cementing yourself as the authority on it.

Ask them!

It may seem a simple solution, but you can always ask your audience what kind of content they’re after through feedback requests and exit surveys. You can even boost this process by offering some sort of incentive or reward, making consumers feel compelled to participate. Be sure to listen to their responses carefully, implementing their requests when they are reasonable and within your means. In addition, keep an eye on the comments section of your content – audiences in 2019 are becoming more inclined to ask for more within them.