If you are running a business and trying to attract new customers as well as engage with your existing ones, you simply can’t afford to ignore the impact that social media has in relation to current consumerism trends.
Over half of all adult internet users have a profile on multiple social networking sites, which means that you know where to concentrate a lot of your marketing and brand awareness efforts if you have designs on expanding your business.
As this infographic illustrates, there are a number of fundamental aspects that you need to consider and your approach has to be targeted towards resonating with the profile of your typical customer and you also need to know which social networking websites are going to be the most useful in order to achieve those aims.
If you are looking to develop business contacts and want to connect with people with a similar or complimentary profile to your particular industry or service, Linkedin is a very useful social networking tool, if you use it correctly.
If you are trying to gain feedback or encourage dialogue about your products or services, many of your consumers will most likely be on platforms such as Facebook and Twitter, but as with any of these sites, to successfully use them to boost your business turnover and profile, you need to know how to use them correctly.
If you want to make good connections with people on Google+ and Twitter or anywhere else for that matter, you will need to learn how to engage with people and encourage them to open up a dialogue with you.
Infographic Source: Villanova MBA Degree Online
