Marketing can, and should, take up a good portion of your work day at least a couple days a week. That is why sometimes it can be well worth the money to hire someone else to do the work for you. You could hire someone that can do it all, or you could simply hire an expert in social media marketing or a blogger that is a whiz with SEO.
Here are some of the reasons why you may want to invest in a marketing professional, or a few of them, depending on their expertise and what you need to get done.
Blogging Isn’t Easy
One reason to hire someone to do your blogging for you, which is a major part of marketing any business, is that it is not easy. If you don’t want to bore writers you need to come up, continually, with unique content. Plus, you don’t want to leave them hanging and only post one article a week. At a minimum, you should be posting three new articles a week, a couple smaller ones that get right to the point and then one bigger detailed one full of well-researched info and links.
You want your blog to make money for you, so you are going to have to put some money into it (that’s just the way it works). Someone that’s experienced in blogging, whether you hire an individual or a firm, is going to have the time to dedicate to get blogs up regularly, and they’ll have the knowledge it takes to make the best posts.
Social Media Takes Some Dedication
Social media marketing is pretty time consuming as well. Even if you use a social media content tool that posts to multiple accounts on multiple sites at once you still need to come up with the intended posts and schedule when they will go live.
If you hire someone to do this work for you then you’ll have someone that dedicates their time to this specific task. They can cover more social media sites, and keep an eye on the conversion rates for them as well. Just make sure you check out their portfolio and proof that they are successful at converting social media fans into spenders.
It Lets You Keep Your Focus
If someone else is working on your online marketing for you it gives you more time to focus on your business and the other things that are important. It saves you time that you would be spending doing hours worth of research for an article or coming up with a weekly plan for Tweets and Facebook posts.
Make sure to take a little time and research the people you want to hire to do this kind of work for you. You don’t want to put money into someone that can’t show you proven results of their ability to bump your blog to Google’s first page or get you over 1,000 likes on Facebook in your first month.