The Top Five Most Important Features of a Great Banner

The banner is without a doubt the greatest marketing tool invented – after all, the banner has been around for thousands of years, and for good reason. You may be considering various marketing gadgets; the flyer, for example, or the brochure, or whatever your latest technology can afford. Rest assured that the banner – be it a roll up banner, pop up banner, or other – still gives the best return on investment, and it can be used to great effect.

However, you need to make sure that the design is up to standard, and that it appeals to your target demographic. There are a lot of things to consider when you design it, so it pays to give it some careful thought. Ever wonder what goes into the designing of a great banner? Here are the top five most important features to think about.

Use colour wisely

Using bright colours is a great way of making sure that your banner stands out from the crowd and the rest of the promotional material out there – you want people to see your banner before they see the competition’s banner, after all. On the other hand, you have to be careful with colour; different colours – even different shades – have different meanings and evoke different emotions. Do research about which colours to use, and use them wisely.

Limit your fonts

The ideal amount of fonts is two – no more than that. Use one font to proclaim your headline or your catch phrase, use the other for additional information. Make sure that, whatever fonts you choose, they are easily readable, even from a distance away – particularly for pop up banner stands used in exhibitions and trade shows. 


The image is powerful, so make sure it truly represents your company, brand, product, or service. Choose a picture that evokes emotion – and make sure it is printed in high resolution that ensures quality. 

Promote your brand

You may want to promote your specific product or service, but make sure you don’t forget to promote your brand – in the end, it’s the brand people trust.

Your demographic should (and will) decide

Before you decide to have your banner printed, have some customers judge your design. It is they who will decide, after all.

One more thing to consider – and it’s an important one: think about where the banner will be used. It’s not just about the location, it’s also about the kind of information you wish to put on display considering that location. For example, if your banner will be displayed in a parking lot, often a logo, picture of your product and an arrow pointing to your stand will suffice. On the other hand, if your banner is at another location, you may want to incorporate contact details and a little more text to enchant your demographic. Location is important. Think about the contents carefully, and design your banner well.

Image attributed to sumetho/